tag:blogger.com,1999:blog-12695380691239797322024-02-23T15:33:17.887+08:00乐思蜀的博客关于网络营销,新媒体,跨境电商,想法与感悟……随便写写,乐思蜀喜欢乱谈。Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1269538069123979732.post-44603790613860745132022-07-04T21:39:00.005+08:002022-07-04T21:39:31.938+08:00逆向思维,人人都应该学习的顶级思维!<p> <span style="background-color: white; color: #222222; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify;">最近在学习逆向思维,通过学习领会,觉得价值非凡,对于攻克壁垒犹如黑夜中的一盏明灯。感兴趣的朋友,建议了解和研究一下,改变一下传统思维,难题可能就迎刃而解了。</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><strong style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">什么是逆向思维?</span></strong><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">逆</span><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">向思</span><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">维是线性思维(正向思维、逆向思维)中的一种,</span><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">也称求异思维、转向思维,是将事物发展方向反过来思考</span><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">的一种思维方式,</span><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">打破惯性思维,突破瓶颈,缺点变优点,劣势变优势,被动为主动。</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><strong style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">为什么要逆向思维?</span></strong><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">正向思维往往容易固化,思维定式,对于模式化的事务没有问题,但一旦陷入僵局,就很难破局。<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">而逆向思维打破了常规思维模式,从反向或侧向进行思考,从结果到成因进行追溯,可能使问题简单化,得到出其不意的效果。<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">通往成功的道路上很拥挤,凭什么能够胜出?<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;">出奇才能致胜!<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; visibility: visible;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><strong style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">怎么进行逆向思维?</span></strong><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">要学习和充分理解逆向思维,多看一些逆向思维的例子,正向思考后,尝试一下能不能逆向去思考,存同求异,会有意想不到的收获。<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">逆向思维主要分为这三种类型:<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">1、反转型逆向思维<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">从已知事务相反的方向进行思考,例如:<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">丈夫喝酒晚归,妻子要求晚上11点前回家,不然关门不让进,结果丈夫照样晚归,进不了门就干脆不归;后来,妻子告诉丈夫,晚上11点前回家,不然就开着门睡,丈夫再也没有晚归过。</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">2、转换型逆向思维</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">遇到问题受阻,换个角度解决问题的思考方法,例如:<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">历史上的司马光砸缸救落水儿童的故事,就是一种转换型逆向思维,司马光因为没有办法从缸中救出同伴,就从缸上解决问题,砸了缸让水流出来,同伴就得救了。</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">3、缺点逆向思维</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">事物都具两面性,当事物正向思考是缺点的时候,逆向可能得到不一样的结果,例如:<br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><span style="box-sizing: border-box !important; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;">美国有一种蕃茄酱,因为太粘稠,主妇们使用起来不方便,销路一直不好,但降低浓度重新生产风险太大。后来转换思维意识到,产品的缺点也就是它的优点,浓度高是因为蕃茄成份高水份少,营养更丰富,后来从这个角度进行宣传,很快,其市场占有率就跃居同类产品榜首。</span></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;">总之,逆向思维就是从对立、颠倒、相反的方向去思考问题。</p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;">鬼谷子的捭阖之术,大多反其道而行之。欲取,反与;欲张,反敛;欲闻其声,反默;欲高,反下。</p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;">没有做不到,只有想不到,一种思考方法和思维模式真的能成为独特的竞争力。</p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;"><br style="box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box !important; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify;">抛砖引玉,喜欢的朋友多交流。</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1269538069123979732.post-23848492786279742622022-07-03T21:33:00.021+08:002022-07-04T21:38:20.124+08:00EDM邮件营销需要掌握的一系列知识(有福利)<p><span face="system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="background-color: white; color: #222222; letter-spacing: 0.544px; text-align: justify;">EDM</span><span face="system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">(</span><span face="system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="background-color: white; color: #222222; letter-spacing: 0.544px; text-align: justify;">Electronic Direct Mail</span><span face="system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">)邮件营销,作为最老牌的营销手段,</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">以其</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">成本低廉、精准高效、个性化强和能</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">精准</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">追踪分析等特点</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">,为</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">品牌商及电商带来非常好的营销效果。</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; color: #222222; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">特别是在获客成本越来越高的今天,EDM更是一种必不可少的营销渠道。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"></span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">今天乐思蜀分享一系列关于EDM邮件营销的知识,希望大家喜欢!</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><strong style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">一、EDM营销的基础知识和开展前的准备工作</span></strong><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">1、准备域名和IP</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">(1)确保域名、IP未被列入黑名单(Block List)<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">邮件发送的IP地址,须</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">为纯净的IP,未被列入DBL(The Domain Block List)、PBL(Policy Block List)、XBL(Exploits Block List)等黑名单。</span><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">邮件发送域最好为未发送过邮件的域名、子域名,未被列入</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">DBL</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">(Domain Block List)黑名单。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">查询域名、IP是否被列入黑名单:</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;">https://www.spamhaus.org/lookup</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;">新启用的域名、IP务必进行查询,确保未列入黑名单,万一已在黑名单中,邮件发送可能完全没有效果,或因为IP问题导致域名被牵连列入黑名单。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; visibility: visible;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; visibility: visible;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">而且,在进行EDM邮件营销的过程中,也要不定期的进行检查。如果被列入黑名单,可以在spamhaus上面申请移出(点击网页上的Blocklist Removal Center,输入域名或IP查询,如果包含在黑名单中,可以点击链接申请移出),如果一次申请不成功,可以过7-10天,再次申请,经过多次申请确实移出不成功,说明邮件发送已经被判定有严重的SPAM行为,就可以考虑换IP或域名了。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">(2)域名、IP添加白名单及监控</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">几大邮箱服务商(Gmail、Yahoo、Aol、Outlook)均提供一个叫“Postmaster”的操作平台,可以将邮件发送域、IP提交进去,一方面可以随时查看,以便监控域名、IP的信誉度,另一方面官方表示可以加入白名单(White List),实际上并没有太大的效果,但作用再小也胜于没有。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">在Google上搜索“XXX Postmaster”(服务商对应的名称),即可找到邮件服务商的操作平台入口,大家自行研究一下,比较简单的。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">比如Gmail的:<span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">http://postmaster.google.com</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">2、EDM邮件营销数据追踪分析</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">EDM邮件营销的数据追踪是至关重要的,建议使用漏斗数据模型,将邮件发送的数据进行统计,对每一个环节的转化进行分析,找到问题并优化,才能逐步达到更佳的效果。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">EDM邮件营销数据追踪主要的数据指标:<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><ul class="list-paddingleft-2" style="background-color: white; box-sizing: border-box; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px 0px 0px 2.2em; text-align: justify;"><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">发送数:这个很简单,就是一次发出去多少封邮件。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">弹回数/率:邮件弹回(Bounce)也叫退信,分为硬弹回(邮箱错误及SPAM相关问题等)和软弹回(被过滤器临时过滤或临时技术性问题等);邮件弹回体现了用户列表的质量,一定要对弹回邮箱及时进行清理,因为弹回率的高低,是邮件服务商衡量邮件质量和决定信誉分的重要指标,服务商普遍的标准是弹回率低于2%,过高将被视为SPAM,并会降低域名、IP的信誉分值,甚至直接拒收。</span></p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">送达数/率:送达数,如果使用专业的EDM平台,会在系统中直接展现出来,如果自建发送通道,可以简单计算为“发送数-弹回数”。</span></p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">投诉数/率:用户投诉(Complaint)是邮件服务商很敏感的数据,各服务商对投诉率容忍度不一样,但普遍的标准是低于0.1%,一旦过高就会被视为SPAM,拒收或做降低信誉分的处罚。</p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">退订数/率:用户退订数量和比率,体现了邮件内容的质量,邮件对于用户的相关度高低,降低退订可以从用户分组、优化邮件内容两个角度进行,当然过于频繁的、太直接的广告行为,也会导致退订的增加。</p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">打开数/率:用户收到邮件后,有多少用户打开了邮件,打开的比率是多少。共有多少用户打开邮件,所占的比率为净打开率;不计算打开人数,仅计算总打开次数(用户多次打开,每打开一次计算一次),为总打开率。</p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">点击数/率:打开了邮件的用户,在邮件内容中的链接上产生了多少次点击,点击数与打开的比率是多少,点击与邮件发送总数的比率是多少。EDM营销点击率一般分为:总点击率,用户多次点击或一次打开后点击多个链接均计算在内,做网站数据分析时以总点击率为计算指标;净点击率,一个用户无论多次点击或点击多少个链接,只计算一次,相当于计算的是产生点击的用户数量,衡量EDM成效时以净点击率进行计算。</p></li></ul><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">基于以上数据,再结合用户进入网站后的一系列行为,如添加购物车、发起结账、提交订单、成单等,每一轮邮件发送后,都要做一个清晰的数据漏斗图,如:</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirldkZq4XBnGIhUsBs0cwhGjLFMl8zDS6xOPc7ME1z0HvKm7N9Fz7c-NFX8rMnnBLxnkNppRj1QI3vxAqvfIlAjFciYWo30UH4q87kHGcfdh73uX8Tzj4Sq8wjogw-ai22H8AIYoUPvMFthtOLQu8FiPYotdjGfiHH4V9fiPDq5WVc_-60htR5h7WP/s1080/640.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1080" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirldkZq4XBnGIhUsBs0cwhGjLFMl8zDS6xOPc7ME1z0HvKm7N9Fz7c-NFX8rMnnBLxnkNppRj1QI3vxAqvfIlAjFciYWo30UH4q87kHGcfdh73uX8Tzj4Sq8wjogw-ai22H8AIYoUPvMFthtOLQu8FiPYotdjGfiHH4V9fiPDq5WVc_-60htR5h7WP/w400-h267/640.jpeg" width="400" /></a></div><br /><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">这样就能很清楚的知道这一轮邮件推广后,每一个环节的成效,和最终的转化效果如何。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">通过与业内普遍标准,和自己历期邮件效果进行对比,找到每一个环节可能存在的问题,逐步进行优化,达到最佳的EDM营销效果。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><strong style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">二、EDM邮件发送</strong><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">了解了前面的知识,做好了相应的准备工作后,下面来说EDM营销一般如何将邮件发出去。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">EDM营销发送邮件,目前大都通过下面种渠道进行发送,各有自己的优缺点,结合自身情况进行选择。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">1、专业EDM发送平台</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">这种专业的EDM营销公司,有非常完善的管理系统,除提供邮件发送服务外,管理系统是其最大的亮点,可以很方便的操作邮件发送、用户列表管理、查看数据报告等等,管理系统一般都提供API,方便接入。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">国内的如Webpower、思齐Spread、Focussend等,国外的如Mailchimp等等(避免广告嫌疑,不过多列举)。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">使用EDM发送平台,不需要做过多的准备工作,技术人员将网站及用户数据接入到平台,或EDM营销人员上传到平台,按平台的要求和说明配置好域名,就可以开始在平台上创建邮件,选实时或定时发送了,使用非常简单。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">值得一提的是,EDM服务商的发送IP,一般默认添加到了邮件服务商白名单,所以相对发送效果会比较好一些。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">如果仅仅给自己网站用户发通知、推广邮件,使用EDM发送平台是最佳选择,便捷、高效,也能非常方便的分析效果。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">但是,发送平台对用户数据来源、邮件质量要求是比较高的,如果控制不好弹回率、投诉率,可能面临封号的风险。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">特别是国外的平台,一言不和就封号是常事。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">从成本的角度,EDM平台的费用相对是比较高的,一般包含平台使用费和每封邮件多少钱的发送费用。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">2、SMTP发送服务<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">简单来讲,就是服务商提供邮件发送通道,可以使用这个通道将邮件发送出去,但邮件内容管理、用户列表管理、数据分析等等需要自行解决。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">相比EDM发送平台,SMTP服务的价格会低很多,使用得当,发送效果不逊于发送平台。所以,</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">如</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">果你的网站或后台管理系统,已经包含了较完整的EDM营销功能,建议选择SMTP发送服务,降低成本,同时部署也比较灵活一些。</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"></span><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">提供SMTP发送服务的服务商很多,比如我在比较早的时候介绍过的,smtp.com、mailgun.com、Sparkpost.com、AWS亚马逊云的SES等;国内的阿里云、腾讯云也都提供这样的服务。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">SMTP服务对弹回率、投诉率要求也比较高,相对于专业发送平台略微宽松一点,操作不当,同样可能会被封号。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">3、自建邮件发送通道</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">这是一个技术性非常强的发送方式,不了解相关技术或对技术不感兴趣的跳过。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">但是,这也是一个空间非常大的EDM营销渠道,你细细的想<img _width="20px" alt="图片" crossorigin="anonymous" data-fail="0" data-ratio="1" data-src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_28.png" data-w="20" src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_28.png?wxfrom=5&wx_lazy=1&wx_co=1" style="box-sizing: border-box; display: inline-block; height: auto; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; vertical-align: text-bottom; visibility: visible; width: 20px;" />。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">前面两点讲到,使用EDM发送平台或SMTP服务,一旦弹回率、投诉率不能有效的控制,发送效果差不说,随时可能面临封号。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">也是基于这个原因,很多公司开始尝试自建邮件发送通道。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">但是,自建邮件发送通道,对研发人员、EDM营销人员的要求是非常高的,对EDM营销的技术流程、用户列表、邮件内容处理也都有一定的要求。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">下面列举需要解决的难点,如果你都能解决,为什么不尝试一下呢。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">(1)服务器、IP地址<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">各大服务器提供商,目前基本都明令禁止批量发送邮件,大多数服务商直接禁用了邮件发送的25端口,不能在服务器上发邮件。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">即使服务器允许发送邮件,IP也是一个大问题,大量发送邮件,邮件服务商对单一IP地址单位时间发出邮件的数量敏感,有的还有限制,数量过大直接以SPAM处理掉,所以需要一定数量的IP。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">同时,IP地址还要支持rDNS反向解析,IP反向解析到发送域,这对提高送达率很重要。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">所以,如果要自建发送通道,需要通过相应的渠道,购买到能发送邮件的服务器,同时需要大量的IP地址。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">(2)邮件发送软件</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">Linux服务器一般默认有Postfix这样的邮件程序,但作为EDM营销来说,效率太低、功能太单一、配置太复杂。专业而高效的邮件发送软件,首推PowerMTA,但软件授权的费用非常贵,现在还被纳入到Sparkpost,貌似不再出售。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">(3)邮件发送辅助功能<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><ul class="list-paddingleft-2" style="background-color: white; box-sizing: border-box; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px 0px 0px 2.2em; text-align: justify;"><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">弹回邮件处理:对Bounce弹回邮件进行处理,对应用户在用户列表中标记为弹回状态,或者直接删除,后面发送时跳过。</p></li><li style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><p style="box-sizing: border-box; clear: both; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px;">邮件打开监控:这个实现比较简单,用PHP等语言写一个小小的程序,在邮件内容中用<img>标签,参数带上用户邮箱地址,当用户打开邮件时会加载这个程序文件,程序则将请求记录下来,就能统计出邮件被打开的次数和被哪些用户打开。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p></li></ul><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">(4)邮件数字签名<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">通过域名解析和在邮件发送软件中做数据字签名,包括SPF、DKIM、DMARC等,提高邮件送达率,降低进垃圾箱的比率。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">(5)邮件头的技术处理<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">如果使用EDM平台或SMTP服务,服务商使用统一的、标准的邮件头信息,自建通道需要对邮件头中的</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">Content-Type、</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">Content-Transfer-Encoding、Return-Path、Feedback-ID等等一系列参数进行技术处理,使邮件原文标准、规范</span><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">自建通道是一件非常麻烦的事,先简单的列举这么多,有兴趣或需要的朋友可以发消息或微信交流。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><strong style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">三、用户数据</span></strong><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">用户数据是EDM营销邮件发给谁,得用户数据者得EDM成效,拥有精准的、对口的用户数据,EDM成效和投资回报率将会非常可观。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">一般,做EDM营销,用户数据分为下面两种,具体玩法上有一定区别。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">1、自有用户数据</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">网站用户,高质量用户数据,务必妥善使用。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">自有用户的邮件营销相信都有自己的一套方法,不过多的说。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">但要强调一下的是,网站用户邮箱数据一定要进行分级、分组,比如按行为维度分为浏览用户、加购用户、下单用户、成单用户等,按等级划分为VIP用户、经常购买用户、偶尔购买用户、一次购买用户、浏览用户等。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><span face="mp-quote, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif" style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">不同类别的用户,对于网站的价值有很大区别,邮件推送的频率、内容也要进行差异化,根据用户特征,分别设定邮件内容和制定发送计划。</span></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">2、第三方数据<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">第三方用户数据一直是EDM营销比较敏感的话题,往往把第三方用户数据使用和发垃圾邮件划等号。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">但是,刀是利器能行凶,也能伐木切菜雕琢美玉。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">第三方用户数据不是不能用,只要注意不滥用,正确的使用将为EDM营销提供非常大的助力;而且,在有明确法令规定、发垃圾算违法的欧美,也没有禁止使用第三方数据,只要行为得当。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">在使用第三方用户数据的过程中,下面3个方面一定要注意。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">(1)避免成为垃圾邮件<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">用户邮箱数据收集,一般为Opt-In或Double Opt-In,使用第三方用户数据时,是否可以先建立一个Opt-In流程,把直接发送给第三方用户的邮件,目标设为完成Opt-In,那么加入列表的用户,自然就成为名正言顺的自有用户了。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">沿着这个思路,相信大家有的是办法去实现这个过程。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">(2)数据清洗</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">第三方用户数据属于冷数据,由于不像自有数据那样保持活跃,列表中的邮箱会随着时间逐渐失效,这些失效的邮箱地址,在发送的过程中,会产生大量Bounce弹回,影响到发送质量和域名、IP信誉评分。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">所以,拿到的第三方用户数据,要先进行清洗,将其中失效的邮箱找到,删除或标记为不再发送。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">值得注意的是,如果第三方数据来源不可靠,其中可能夹杂着称作“蜜罐”的邮箱地址(具体意思搜索一下就知道了),虽然有办法清理,但非常麻烦,也不能保证完全清理干净,如果直接发送邮件的话将有很大的麻烦。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">(3)退订、投诉<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">使用第三方用户数据,一定要在邮件中包含退订信息和链接,退订的用户就不能再发,否则用户会直接投诉。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">投诉也一样,投诉的用户建议单独搜集起来,不定期分析一下特征,如能发现特征,在产生新的投诉之前将符合特征的邮箱地址全部标记为退订,不再发送。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">乐思蜀在之前做EDM营销时,无意中发现,一个没听过名字的大学,以其域名为后缀的邮箱,投诉率高达20%,将这个域名后缀的所有邮箱全部移除后,总投诉率直接降低到理想值。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">四、邮件内容<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">关于EDM营销中的邮件内容部分,本来计划在这篇文章中写出来,但看了一下我做大纲,内容太多太多了,就放在后面,单独写一篇关于邮件内容方法和技巧的文章吧。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">五、EDM营销的PDCA模型<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">EDM营销,说简单也非常简单,要说做好也非常难。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">某些营销渠道,解决核心问题后,虽然不能马上有质的飞跃,但起码效果明显改善。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">EDM营销的难点在于没有核心,但又都是重点,所产生出来的效果,来源于把每一个环节做精、做细、做透。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">所以乐思蜀认为,要把EDM营销做好,得先好好理解一下PDCA模型:</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIFXJ9bvNOvo_Z8N70i_7jmHAjStofbFVtESCl21eisDLxQOSzimb8nQvTazWBseuRI9FF-VmUipd5n_xw78llyIRbT3zG5v-GFo4Sj4cFPi6RmPYXdL9aHBtHQFevLZK-A8VGzU40du-BPXv9no_q5LIefJxgmJkg_vowuYx6yAh19uzHhZiS3x0n/s1008/640%20(1).jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1008" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIFXJ9bvNOvo_Z8N70i_7jmHAjStofbFVtESCl21eisDLxQOSzimb8nQvTazWBseuRI9FF-VmUipd5n_xw78llyIRbT3zG5v-GFo4Sj4cFPi6RmPYXdL9aHBtHQFevLZK-A8VGzU40du-BPXv9no_q5LIefJxgmJkg_vowuYx6yAh19uzHhZiS3x0n/w400-h250/640%20(1).jpeg" width="400" /></a></div><br /><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">看图还不够理解的话,可以搜索一下PDCA,找资料学习一下。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">简单来说,PDCA就是把工作做成一个闭环,把一轮中存在的问题解决掉,让每一轮呈上升的态势。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">应用在EDM营销中,做好前面所说的漏斗图,每一轮邮件发完,一定要细致的分析数据,与历期发送数据进行对比,哪一个环节不满意就要检查和优化。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">除了分析数据,平时还要不断的看着漏斗图思考,漏斗中一环与一环之间,有哪些元素会导致其转化提高,又有哪些环节会导致其转化降低。逐渐积累,才能玩的越来越得心应手。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><hr style="background-color: white; border-bottom-width: 0px; border-bottom: 0px solid rgba(0, 0, 0, 0.1); border-color: rgba(0, 0, 0, 0.1); border-left-width: 0px; border-left: 0px solid rgba(0, 0, 0, 0.1); border-right-width: 0px; border-right: 0px solid rgba(0, 0, 0, 0.1); border-style: solid; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: solid; box-sizing: border-box; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; transform-origin: 0px 0px; transform: scale(1, 0.5);" /><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">能有耐心看到这里,说明真的对EDM感兴趣,下面发个大福利:<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">之前拿到一份非常不错的美国用户数据,3亿多,质量高,具体不详述。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><strong style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;">获得方法</strong>:<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">1、关注我的公众号“乐思蜀的乐”(lesishu2020)。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">2、发消息“邮箱数据”,根据自动回复操作即可。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">免费赠送,限前100名,名额满后停止分享。</p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><hr style="background-color: white; border-bottom-width: 0px; border-bottom: 0px solid rgba(0, 0, 0, 0.1); border-color: rgba(0, 0, 0, 0.1); border-left-width: 0px; border-left: 0px solid rgba(0, 0, 0, 0.1); border-right-width: 0px; border-right: 0px solid rgba(0, 0, 0, 0.1); border-style: solid; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: solid; box-sizing: border-box; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify; transform-origin: 0px 0px; transform: scale(1, 0.5);" /><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">5099字,坚持写完真心不易。<br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;"><br style="box-sizing: border-box; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px;" /></p><p style="background-color: white; box-sizing: border-box; clear: both; color: #222222; font-family: system-ui, -apple-system, "system-ui", "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px; max-width: 100%; min-height: 1em; outline: 0px; overflow-wrap: break-word; padding: 0px; text-align: justify;">看完觉得有价值的话,转发一下<span style="letter-spacing: 0.544px;"> </span><img _width="20px" alt="图片" crossorigin="anonymous" data-fail="0" data-ratio="1" data-src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_13.png" data-w="20" src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_13.png?wxfrom=5&wx_lazy=1&wx_co=1" style="box-sizing: border-box; display: inline-block; height: auto; letter-spacing: 0.544px; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word; padding: 0px; vertical-align: text-bottom; visibility: visible; width: 20px;" /></p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1269538069123979732.post-8550748232155476662022-07-02T21:30:00.005+08:002022-07-04T21:31:55.934+08:00也说私域流量<p>私域流量眼下是大行其道,公众号、社区、各种群,到处都在谈论如何流量私域化,乐思蜀为了凑篇原创,也来随便说说,不喜欢的请略过。</p><p>科普一下,私域流量其实就是通过例如QQ群、微信群、公众号等平台,建立一个自己的私域,再从能够引流过来的,称作“流量池”的任何平台,将用户导入到自己的私域中,这样私域内就可以无成本或极低成本的触及到域内用户,达到稳定、高效、高回报的营销效果。</p><p>其实在我老的公众号中,写了一篇叫ARARR增长模型的文章,核心理念就是流量私域化,把关注的重心放在用户运营上,弱化或减少以前的疯狂拉新。</p><p>私域流量这个玩法,在流量红利消失殆尽的今天,是企业非常重要的一个法宝,能抓住并有效应用,将在发展中抢占有利地位。</p><p>但是,眼下私域流量概念炒作的有些偏离其核心,“黑客增长”这样的噱头,说起来激动人心,但把从流量池中将流量转到私域作为重心,和之前的疯狂拉新就没什么区别了。</p><p>个人觉得,私域流量的重中之重是流量私域化之后,如果有效的将私域内的流量进行变现,只有打通了私域内的转化通道,私域化的行为才会更有意义。</p><p>简单来说,玩私域流量,优先级、重要级,应该是逆向的,先从末端抓起,建立稳健的转化通道,再抓前端的用户获取,这两步做扎实后,才把重心放在如何通过“黑客式增长”狂吸流量。</p><p>如果不逆向玩私域流量,必然会导致两个问题的出现。</p><p>第一个问题,从一开始不考虑清楚转化、变现的问题,主题就不会明确,从流量池中吸收的用户,就不一定精准,回头再来抓转化的时候,会发现转化效果不如意。</p><p>第二个问题,私域内的用户其实是一直在流失的,前期制定一个清晰的转化目标,就可以在运营的过程中围绕这个主题,提供更多有利于用户的价值,减少用户流失的速度。</p><p>总结一下,私域流量是个宝,用好将有超强的竞争力,私域流量的玩法应是先找准一个方向,建立有效的转化通道,用“利他思维”围绕用户提供价值,再从流量池中吸收精准对口的用户进来,从而达到“黑客增长”的效果。</p>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1269538069123979732.post-70839461784244715752022-07-01T00:00:00.004+08:002022-07-02T04:22:53.098+08:00乐思蜀的新博客启动<p>乐思蜀的新博客诞生了!</p><p>翻了一下存档,从做SEO开始,乐思蜀写博客300多篇,在那个年代帮助了不少爱好者和从业人员,后来因为工作的原因,渐渐不写了,甚至域名都没有续费而舍弃掉了。</p><p>但是,写文章、分享经验,帮助到有需要的人,一直是我的愿望。</p><p>比较长一段时间都很犹豫,一边想重新开始写,一边又因为工作和生活的事,腾不出来什么时间。</p><p>前面写SEO博客还是挺费力的,既要找好的主题,还要参考大量资料确保内容的准确性,更新也需要及时。</p><p>犹豫了这么长的一段时间,在这几天下了决心,重新开启一个博客,将写文章这件事坚持下来。</p><p>这次写博客准备换个方向和方法,不局限于特定的主题,不定期更新,随便写写,想到什么写什么,自己觉得什么内容有用就写什么。</p><p>不过初心不会变,希望能够通过分享,帮助到需要的人。</p><p>能看到我新博客的朋友,留意一下就会发现,乐思蜀的博客用的是Blogger。</p><p>虽然使用了Cloudflare,试图利用国内节点实现正常访问,但Blogger博客很多资源文件加载仍然是个问题,看来只能暂时这样,有空再想办法解决。</p><p>可能是因为年龄大了吧,什么事都喜欢简单,这样一个免服务器、免维护的博客,挺好 :)</p><p>好了,就叨叨这些吧,下篇开始乱谈。</p>Unknownnoreply@blogger.com0